Clear Choice Awards 2010 Winners

Overall Package Design - The Boston Beer Company for Samuel Adams Barrel Room Collection
Beer Category - Miller Lite for Miller Lite Vortex® bottle
Wine Category - Eight Arms Cellars for The Tentacle
Food Category - B&G Foods, Inc. for B&M Baked Beans “Beanpot”
Carbonated Beverage Category - Route 66 Sodas LLC for Route 66 Sodas
Non-Carbonated Beverage Category - Very Cherre™ by Old Orchard Brands, LLC for Very Cherre™ Montmorency Tart Cherry Juice
Organic Food or Beverage Category - Adina For Life, Inc. for Adina Holistics
Distilled Spirits Category - Proximo for The Kraken™ Black Spiced Rum
Flavored Alcoholic Beverage Category - DIAGEO for Smirnoff Premium Malt Mixed Drinks
Cosmetics or Fragrances Category - Bath and Body Works for Dancing Waters

In addition to the award, all 2010 Clear Choice Awards winners benefit from industry-wide recognition and brand building media coverage. All 2010 winning products were displayed at InterBev 2010 (September 22-24) in Orlando, FL, and at The Showcase of Packaging Innovations® at PACK EXPO International 2010 (October 31-November 3) at McCormick Place in Chicago, IL.

Submissions for the 2010 Clear Choice Awards were judged on innovation (in container form and product category), package design (including container, label, and closure), and shelf impact. Judges included Charlie DiGregorio, MSU School of Packaging; Dan Matauch, Principal/Creative Director, Flowdesign, Inc.; Dennis Young, CPP, Specialist, MSU School of Packaging; Joe Pryweller, Managing Editor, Packaging Strategies; Mark “Coach” Smallwood, Green Mission Specialist, Whole Foods; Yousef Zaatar, VP Operations, Z International.

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