Luxury Closure Boosts Premium Appeal on Polaner Glass Jar
B&G Foods Inc. has introduced a new line of Polaner Fancy Fruit with Fiber All Natural Fruit Spreads that features a black twist closure to attract health-conscious consumers, and still remains in its signature 12-oz. glass jar, supplied by Anchor Glass.
The closures, supplied by CROWN Closures Americas, are printed with gold and white text that works with high-quality images of flowers and leaves to frame the product name. Product information is printed around the closure skirt in the same shade of gold to consistently relay the premium quality of the product from every angle.
"The closure is often the first thing a consumer sees when looking down at a product on the shelf, giving us a strategic opportunity to deliver brand messaging and distinguish ourselves in a very crowded category," explains Marvin Schwinder, marketing director for B&G Foods Inc. "That premium identity is carried through when the consumer takes the product home and hears the reassuring ‘pop' that guarantees safety and freshness." More
Sen. Rockefeller Presses for Vote on Bill Suspending EPA Regulatory Authority
West Virginia Sen. Jay Rockefeller (D) has indicated he will urge Senate Majority Leader Harry Reid for a floor vote on his legislation that would prohibit EPA regulation of stationary sources for a period of two years. Earlier this summer, a resolution introduced by Senator Lisa Murkowski (R-AK) was brought up for a vote and failed to pass. Several Democrats from heavy manufacturing based states who voted against the Murkowski resolution anticipated they would have the opportunity to vote for Sen. Rockefeller’s scaled back compromise.
Glass is safe for you and the environment. What more could you want out of a package?
Glass is Pure.
Glass is made from all-natural, sustainable raw materials. It is the preferred packaging for consumer health and the environment. Consumers prefer glass packaging:
- for maintaining the purity of food and beverages (78 percent),
- preserving a product’s taste or flavor (75 percent),
- and maintaining the integrity or healthiness of foods and beverages (82 percent)
(According to a 2006 survey conducted by Newton Marketing & Research of Norman, Oklahoma.)
Glass is the only packaging material rated “GRAS” or “generally regarded as safe” by the U.S. Food & Drug Administration.
Glass has a Premium Image.
No other packaging material matches the shelf impact of glass.
The clarity, shape, and feel of glass containers contribute to the premium image of products ranging from fine perfumes to liquor to gourmet foods and beverages.
Glass is 100% Recyclable.
- Glass is 100% recyclable and can be recycled endlessly with no loss in quality or purity.
- Glass recycling is a closed loop system, creating no additional waste or by-products.
- Glass is a mono-material, meaning it is not made up of several different materials.
Glass is Sustainable.
Recycling glass reduces consumption of raw materials, extends the life of plant equipment, such as furnaces, and saves energy.
Energy costs drop about 2-3% for every 10% recycled glass used in the glass making process. Recycling one glass bottle saves enough energy to power a 60-watt bulb for four hours, a computer for 30 minutes or a television for 20 minutes.
Every 10% increase in recycled glass =
- 10% decrease in sulfur dioxide (SO2)
- 6% decrease in nitrogen oxide (NOx)
- 17% reduction in carbon dioxide (CO2)
- 2.5% reduction in electricity and natural gas
- 6 degree Celsius reduction in furnace temperature
- 9.5% reduction in raw materials
Made with organic fruit from California Wild Poppy Juice is sweetened with organic agave nectar and mixed with spices from around the world. The flavors include: Blood Orange Chili, Peppermint Lemonade, Plum Licorice, Peach Vanilla and Grapefruit Ginger. The bright colored juices are packaged in 10 oz. glass bottles with applied ceramic labeling.
Order the Flexo Color Guide - Edition X »
Use our Carbon Calculator to find out how much energy you can save by recycling your glass containers.
About the institute
The Glass Packaging Institute (GPI) is the trade association representing the North American glass container industry. Through GPI, glass container manufacturers speak with one voice to advocate industry standards, promote sound environmental policies and educate packaging professionals. GPI member companies manufacture glass containers for food, beverage, cosmetic and many other products. GPI also has associate members that represent a broad range of suppliers and closure manufacturers.
