2012 Clear Choice Awards Winners
Nothing communicates purity, quality and value to consumers like a well-designed glass package
The Glass Packaging Institute (GPI) announced the winners of its 2012 Clear Choice Awards at the 2012 PACK EXPO. This year, eight consumer product goods companies were recognized for their achievements in creating innovative glass packages with shelf impact. Entries were judged on innovation, package design (including container label and closure), and consumer appeal. While there are eight specific product categories, Skinnygirl Vodka, made by Beam Global Wine and Spirits Inc., was named the overall winner by a panel of independent judges. The glass container for Skinnygirl Vodka is manufactured by Vitro.
Beer Category
Product: Bud Light Platinum
Company: Anheuser-Busch InBev
Glass Manufacturer: Verallia North America
Description: Bud Light Platinum has reinvented the category of light beer with a bold formula that’s triple filtered for a smooth finish. Packaged in a striking cobalt blue bottle with a sleep long-neck shape, Bud Light Platinum demands attention whether it is on the shelf or in your hand. The eye-catching package invites consumers to join the party and enjoy a beer that is the first of its kind.
Wine Category
Product: WindRacer 2010 Russian River Valley Pinot Noir
Company: Jackson Family Wines
Glass Manufacturer: Verallia North America
Description: : Sonoma’s Russian River Valley and Mendocino’s Anderson Valley are home to some of California’s greatest Pinot Noirs and Chardonnays. While the two regions share many attributes, the wines are markedly different. WindRacer explores and contrasts the extraordinary wines from these two cool, maritime winegrowing regions.
Distilled Spirits Category (tie)
Product: Frïs Vodka
Company: Pernod-Ricard
Glass Manufacturer: Verallia North America
Description: The Frïs Vodka is made with a patented Freeze Distillation technique resulting in a vodka with outstanding quality and inspired by the mesmeric chill of the Nordic realm. Its chiseled ice-grey exterior is as attractive on the outside as it is on the inside. The DNA of the product is brought to life by using a custom made color and shape of glass, no other material would have done it justice.
Product: Woodford Reserve® Master’s Collection New Cask Rye
Company: Brown-Forman
Glass Manufacturer: Owens-Illinois
Description: Considered to be an atypical design for the spirits category, O-I's custom-designed 375 mL bottle is as authentic and premium as the unforgettable flavor bottled inside. Together the bottle’s curvy body and long neck deliver a stately and sophisticated appearance — an unmistakable melody of style. The decoration of the push up casts beautiful reflections of the bottle’s label décor and contents.
Flavored Alcoholic Beverage Category
Product: Skinnygirl Vodka with Natural Flavors
Company: Beam Global Wine and Spirits Inc.
Glass Manufacturer: Vitro
Description: Skinny Girl Vodkas with Natural Flavors; and all-new, low-cal Skinnygirl® Ready to Serve Cocktails. And rest assured, each and every one has all of the great Skinnygirl® Cocktails qualities (low-cal…naturally flavored…delicious taste) that you’ve come to know and love.
Food Category
Product: Grandma Hoerner’s All Natural Pecan Pie Filling
Company: Grandma Hoerner’s Foods
Glass Manufacturer: Ardagh Group
Description: Grandma Hoerner’s Pecan Pie Filling is homemade gourmet taste without the work or the mess! This filling is created with 100% Natural Ingredients only and no high fructose corn syrup. Just pour contents, and stir together with 4 eggs and 4 tbsp butter. The end result is a Pecan Pie that has the perfect ratio of scrumptious crunchy pecans atop a smoothly flavored custard filling
Non-Carbonated Beverage Category
Product: Honeydrop
Company: Honeydrop Beverages
Glass Manufacturer: Vitro
Packaging Description: Honeydrop Beverages is a line of healthy teas and juices made with a tablespoon of pure, unrefined honey (never any refined sugars). Through Honeydrop's Buy A Bottle – Save A Bee initiative, a portion of their proceeds are donated to local beekeepers throughout the country to help battle Colony Collapse Disorder, an epidemic threatening the global bee population.
Carbonated Beverage Category
Product: Boylan Premium Soda
Company: Boylan Bottling Co.
Glass Manufacturer: Owens-Illinois
Description: Boylan uses glass bottles to insure freshness and carbonation of their beverages. The thick glass bottle is key to the taste preservation of Boylan’s bold flavored sodas, and to their brand image with its custom shoulder embossment. The 12-ounce glass bottles are beloved by consumers because of their authenticity, and because they can be enjoyed in their purest form and taste exactly as intended.
Fragrance/Cosmetics/Other Category
Product: “A” is for Aldo
Company: ALDO GROUP
Glass Manufacturer: Vitro
Description: An elegant square container with colorful ACL application making a perfect marriage between product and package design.
Overall Winner
Product: Skinnygirl Vodka with Natural Flavors
Company: Beam Global Wine and Spirits Inc.
Glass Manufacturer: Vitro
Description: Skinnygirl Vodkas with Natural Flavors; and all-new, low-cal Skinnygirl® Ready to Serve Cocktails. And rest assured, each and every one has all of the great Skinnygirl® Cocktails qualities (low-cal…naturally flavored…delicious taste) that you’ve come to know and love.
People’s Choice Winner
Product: Frïs Vodka
Company: Pernod-Ricard
Glass Manufacturer: Verallia North America
Description: The Fris Vodka is made with a patented Freeze Distillation technique resulting in a vodka with outstanding quality and inspired by the mesmeric chill of the Nordic realm. Its chiseled ice-grey exterior is as attractive on the outside as it is on the inside. The DNA of the product is brought to life by using a custom made color and shape of glass, no other material would have done it justice.
Submissions for the 2012 Clear Choice Awards were judged on innovation (in container form and product category), package design (including container, label, and closure), and shelf impact. Learn about the Clear Choice Awards Judges.
“Glass is an endlessly fascinating packaging sector and each year the Glass Packaging Institute’s Clear Choice awards succeeds in recognizing and celebrating new and appealing container inventiveness,” noted Ben Miyares, Vice President, Industry Relations, Packaging Machinery Manufacturers Institute, and 2012 Clear Choice Awards judge.
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The 2007 Clear Choice Award Winners
Glass Packaging Institute Announces its 2006 Clear Choice Award Winners
Glass packaging institute announces its 2005 clear choice award winners
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About the institute
The Glass Packaging Institute (GPI) is the trade association representing the North American glass container industry. Through GPI, glass container manufacturers speak with one voice to advocate industry standards, promote sound environmental policies and educate packaging professionals. GPI member companies manufacture glass containers for food, beverage, cosmetic and many other products. GPI also has associate members that represent a broad range of suppliers and closure manufacturers.
