Carlsberg

Carlsberg beer has revamped its look. As part of the new global-rebranding, Carlsberg has changed its tagline to “That calls for a Carlsberg” and revamped its visual identity. In the new packaging, the logo has been changed from horizontal to vertical and given a simplified crown logo. The beer remains packaged in a vibrant green, 12 oz. glass bottle.
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Made with organic fruit from California Wild Poppy Juice is sweetened with organic agave nectar and mixed with spices from around the world. The flavors include: Blood Orange Chili, Peppermint Lemonade, Plum Licorice, Peach Vanilla and Grapefruit Ginger. The bright colored juices are packaged in 10 oz. glass bottles with applied ceramic labeling.
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About the institute
The Glass Packaging Institute (GPI) is the trade association representing the North American glass container industry. Through GPI, glass container manufacturers speak with one voice to advocate industry standards, promote sound environmental policies and educate packaging professionals. GPI member companies manufacture glass containers for food, beverage, cosmetic and many other products. GPI also has associate members that represent a broad range of suppliers and closure manufacturers.


