Jim Beam Devil's Cut
Beam Inc.’s Jim Beam brand launched Devil’s Cut, a premium bourbon with a unique production process. The brand name plays off the bourbon-making term “angel’s share,” which refers to the portion of liquid lost from the barrel due to evaporation. After aging, some of the whiskey is left trapped within the wood of every barrel. Jim Beam extracts that bourbon trapped deep inside the wood and calls it the “devil’s cut.” The 90-proof bourbon is available in a 750 mL glass bottle.
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About the institute
The Glass Packaging Institute (GPI) is the trade association representing the North American glass container industry. Through GPI, glass container manufacturers speak with one voice to advocate industry standards, promote sound environmental policies and educate packaging professionals. GPI member companies manufacture glass containers for food, beverage, cosmetic and many other products. GPI also has associate members that represent a broad range of suppliers and closure manufacturers.
