Boulevard Brewing and Verallia Team Up to Introduce Single-Serve Smokestack Beer
Boulevard Brewing Company, Kansas City, MO and the largest specialty brewer in the Midwest, issued their Smokestack Series of bigger, bolder brews in 2007. Packaged in 750 ml champagne bottles, the size is ideal for sharing, but a bit too much for a loyal solo consumer.
To stay consistent with the brand and introduce a single-serve size, Verallia, the glass packaging brand of Saint-Gobain Containers, worked with Boulevard to create a smaller package that still upholds the reputation of the Smokestack portfolio.
A 12 oz. bottle was developed that is reminiscent of the 750 ml champagne bottle shape but with a diameter similar to Boulevard’s current 12 oz. heritage bottle, minimizing the changeover parts needed to run the new design. The 12 oz. proprietary bottle, available in a four-pack, is also designed to hold five volumes of pressure versus the three volumes for the average beer bottle. Brand embellishment, “Boulevard Brewing Co.,” near the shoulder area enhances the simple, elegant appearance. More
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About the institute
The Glass Packaging Institute (GPI) is the trade association representing the North American glass container industry. Through GPI, glass container manufacturers speak with one voice to advocate industry standards, promote sound environmental policies and educate packaging professionals. GPI member companies manufacture glass containers for food, beverage, cosmetic and many other products. GPI also has associate members that represent a broad range of suppliers and closure manufacturers.
