Eco-Game Launches on Facebook, Glass Recycling PSA Featured

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In collaboration with Conservation International, Ecotopia has launched on Facebook. A free-to-play game, Ecotopia wraps compelling game play with real-world involvement where players create their own eco-friendly world. “This game represents a refreshing new way to engage millions of people in addressing critical environmental issues and finding solutions that work for the wellbeing of humanity,” said Harrison Ford, Vice Chairman of Conservation International.

Within the game is Ecotopia TV (visual at left) where players can view videos, including GPI’s Glass Recycling PSA, and others uploaded by players for eco-friendly contests. And, in a first for social gaming, players are encouraged and empowered to do environmental good in the real world—and get rewarded in the world of Ecotopia. Play the game! And start recycling your glass bottles.

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