Environmentally Conscious Wineries Choosing Verallia's ECO Series™ Bottles
Since introducing the first eco-conceived wine bottle in North America two years ago, Verallia has sold over 200 million ECO Series™ bottles. Although the primary intent of the ECO Series™ bottle was to provide customers with a high-quality bottle with less overall impact on the environment, over 300 environmentally conscious wineries are capitalizing on the sustainability characteristics of the bottle and widely-accepted marketing appeal the bottle has with consumers.
“We have had an overwhelming response to the ECO Series™ from our wine customers, both large and small,” said Bob Parise, Vice President, Sales and Marketing, Wine Sector for Verallia North America. “In 2009, we introduced the bottle as part of a company-wide sustainability initiative. Although we knew the wine industry already had a deep commitment to the environment, we learned very quickly the industry has a keen ability to market that commitment to environmentally conscious consumers.” More
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Made with organic fruit from California Wild Poppy Juice is sweetened with organic agave nectar and mixed with spices from around the world. The flavors include: Blood Orange Chili, Peppermint Lemonade, Plum Licorice, Peach Vanilla and Grapefruit Ginger. The bright colored juices are packaged in 10 oz. glass bottles with applied ceramic labeling.
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About the institute
The Glass Packaging Institute (GPI) is the trade association representing the North American glass container industry. Through GPI, glass container manufacturers speak with one voice to advocate industry standards, promote sound environmental policies and educate packaging professionals. GPI member companies manufacture glass containers for food, beverage, cosmetic and many other products. GPI also has associate members that represent a broad range of suppliers and closure manufacturers.
