Fetzer Commemorates Earth Day with Limited Edition Glass Bottle
Fetzer Vineyards, Mendocino, California, is celebrating 25 years of pioneering earth-friendly winemaking practices, by releasing a limited edition Earth Day glass bottle featuring a striking new label designed by a renowned local artist.
"Achieving a quarter of a century of pioneering earth-friendly winemaking practices is a special accomplishment, so it was only fitting that we celebrate this year with a special bottling," said Mike Haering, Fetzer brand manager. Fetzer's 2010 Chardonnay will be released in the commemorative Earth Day glass bottle in limited quantities beginning April 2011. The Earth Day label features artwork by Anne Kessler, a Mendocino-based artist known for her rich impressionist interpretations of California landscapes.
Fetzer's wine bottles are made from 35% recycled glass, and are part of O-I’s “Lean and Green” wine bottle collection. LIghtweighting their 750ml and 1.5L glass bottles resulted in a 14% reduction in Fetzer’s carbon footprint. Fetzer initiated its sustainable business practices in 1986, focusing on energy conservation and carbon emission reduction, natural pest control in its own vineyards, waste reduction, water conservation, and recycled materials packaging. More
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Made with organic fruit from California Wild Poppy Juice is sweetened with organic agave nectar and mixed with spices from around the world. The flavors include: Blood Orange Chili, Peppermint Lemonade, Plum Licorice, Peach Vanilla and Grapefruit Ginger. The bright colored juices are packaged in 10 oz. glass bottles with applied ceramic labeling.
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About the institute
The Glass Packaging Institute (GPI) is the trade association representing the North American glass container industry. Through GPI, glass container manufacturers speak with one voice to advocate industry standards, promote sound environmental policies and educate packaging professionals. GPI member companies manufacture glass containers for food, beverage, cosmetic and many other products. GPI also has associate members that represent a broad range of suppliers and closure manufacturers.
