“Frost” Comes to Mexico with Help of Vitro
Spirits and wine producer Brown-Forman has tapped Vitro to help launch two new pre-mixed cocktails under the brand name Finalandia Frost. Distribution in Mexico began in April for a drink that mixes “the world’s purest vodka” and 100% natural fruit essences. And they arrive in elegant glass bottles, an exclusive design, manufactured by Vitro.
“Brown-Forman has been our customer for many years and during this period we have gained their absolute confidence, so for this new product launch we once again were given the opportunity to manufacture the 275 mL bottle for Lemon Finlandia Frost and Cranberry Finlandia Frost,” said Edgar Romero, Vitro’s Western Region Marketing Manager. “It is the customer’s exclusive crystal clear design and is based on the profile of the Finlandia Vodka bottle.” More
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About the institute
The Glass Packaging Institute (GPI) is the trade association representing the North American glass container industry. Through GPI, glass container manufacturers speak with one voice to advocate industry standards, promote sound environmental policies and educate packaging professionals. GPI member companies manufacture glass containers for food, beverage, cosmetic and many other products. GPI also has associate members that represent a broad range of suppliers and closure manufacturers.
