FTC Releases Tightened Rules on Environmental Marketing Claims
No more “greenwashing”. On October 6th, the Federal Trade Commission released proposed revisions to the “Green Guides,” which provide recommendations to help marketers avoid making misleading environmental claims. Proposed changes are designed to make the guidelines easier to understand and use—and ensure claims are clearer for consumers.
Changes include new guidance on claims of degradability, compostability, recyclability, and recycled-content. For example, “recyclable” would be appropriate only if a “substantial majority” of consumers had access to recycling for that product or package. Also targeted are marketers’ use of product certifications and seals of approval, “renewable energy” claims, “renewable materials” claims, and “carbon offset” claims. The FTC is seeking public comments on the proposed changes until December 10, 2010, after which it will decide which changes to make final. Read the New York Times article
related items
Tree-Inspired Design Wins Student Glass Packaging Competition
GPI and its Member Companies Submit Comments to Improve EPA's MSW Report
Congressman Reed Tours Anchor Glass Plant
Made with organic fruit from California Wild Poppy Juice is sweetened with organic agave nectar and mixed with spices from around the world. The flavors include: Blood Orange Chili, Peppermint Lemonade, Plum Licorice, Peach Vanilla and Grapefruit Ginger. The bright colored juices are packaged in 10 oz. glass bottles with applied ceramic labeling.
Use our Carbon Calculator to find out how much energy you can save by recycling your glass containers.
Order the Flexo Color Guide - Edition X »
About the institute
The Glass Packaging Institute (GPI) is the trade association representing the North American glass container industry. Through GPI, glass container manufacturers speak with one voice to advocate industry standards, promote sound environmental policies and educate packaging professionals. GPI member companies manufacture glass containers for food, beverage, cosmetic and many other products. GPI also has associate members that represent a broad range of suppliers and closure manufacturers.
