Glass Part of Trend Toward Healthy and Sustainable Lifestyle

Consumers prefer glass as a packaging material for food and drinks, according to a pan-European survey by independent research consultancy InSites. Reflecting the growing desire among consumers to live a healthy and sustainable lifestyle, glass is preferred by 65% of consumers because it preserves the taste of its contents. And 63% consider glass to be healthy and safe.

Almost half say it’s the most environmentally friendly form of packaging, since glass is endlessly recyclable. Commissioned by FEVE (the European Container Glass Federation), the InSites study asked over 8,000 consumers in 17 countries across Europe about their perception of different packaging materials. Get survey results

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