GPI Launches “Ask for Glass” Campaign
In May, the Glass Packaging Institute kicks off “Ask for Glass,” a social media campaign. In recent years, consumer demand for products packaged in glass has grown. Some popular brands, however, don’t provide a glass package option. In response, GPI developed the “Ask for Glass” campaign to help consumers use social media to let their voice be heard.
“If there is one thing we know about American consumers, it’s that they want a choice,” said Lynn Bragg, President of the Glass Packaging Institute. “There are many popular brands offered in packages of all shapes and sizes, but some do not offer an option in glass. We believe consumers want the choice to buy their favorite brands in glass jars and bottles, and it’s the intent of this program to let consumers’ voices be heard using social media.”
As part of the campaign, consumers can use Facebook and Twitter to connect with their favorite brands’ social media pages and request that products be offered in glass. Interested brands can take a simple pledge affirming that they will offer consumers the choice of buying their product in glass. The campaign also features a YouTube video that can be shared with friends and family.
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About the institute
The Glass Packaging Institute (GPI) is the trade association representing the North American glass container industry. Through GPI, glass container manufacturers speak with one voice to advocate industry standards, promote sound environmental policies and educate packaging professionals. GPI member companies manufacture glass containers for food, beverage, cosmetic and many other products. GPI also has associate members that represent a broad range of suppliers and closure manufacturers.
