Heineken Announces Launch of Streamlined “Iconic Bottle”
In an effort to unify the visual identify of their packaging on glass bottles, glassware, and cans, Heineken has announced the global roll-out of the redesign of a range of brand packaging. The new glass bottle design cuts the number of sizes available to achieve greater brand uniformity and improve supply chain flexibility and efficiency. The new Heineken bottle will come in five different volume sizes—rather than 15—and will be available in Western Europe at the beginning of 2011 and across the rest of the world by 2012.
The new beer bottle design features a curved embossment on the neck and back, which is added to improve looks, give a pleasing feel, and act as a stamp of quality and authenticity. According to Mark van Iterson, global manager of Heineken design & concept, “We believe that with one recognizable bottle the global Heineken brand will be further strengthened. With uniformity comes even greater impact.” According to van Iterson, consumer response has been excellent. “They see the new design to be modern, appealing and innovative.” More
related items
Tree-Inspired Design Wins Student Glass Packaging Competition
GPI and its Member Companies Submit Comments to Improve EPA's MSW Report
Congressman Reed Tours Anchor Glass Plant
Made with organic fruit from California Wild Poppy Juice is sweetened with organic agave nectar and mixed with spices from around the world. The flavors include: Blood Orange Chili, Peppermint Lemonade, Plum Licorice, Peach Vanilla and Grapefruit Ginger. The bright colored juices are packaged in 10 oz. glass bottles with applied ceramic labeling.
Use our Carbon Calculator to find out how much energy you can save by recycling your glass containers.
Order the Flexo Color Guide - Edition X »
About the institute
The Glass Packaging Institute (GPI) is the trade association representing the North American glass container industry. Through GPI, glass container manufacturers speak with one voice to advocate industry standards, promote sound environmental policies and educate packaging professionals. GPI member companies manufacture glass containers for food, beverage, cosmetic and many other products. GPI also has associate members that represent a broad range of suppliers and closure manufacturers.
