Massachusetts Mom Adds Flavrz to Glass Containers
Concerned about providing fruit drinks in plastic bottles to her kids, Karen Barth, a Harvard Business School graduate and former beverage industry consultant had a revolutionary idea. She founded Flavrz Drink Mix which offers a healthy beverage concentrate that is mixed with water at home or on-the-go. And it’s offered in reusable 16-ounce glass bottles.
Flavrz is made from fruit extracts and juices and sweetened mainly with agave nectar, a natural sweetener derived from a cactus plant. This combination results in a product with less than one third the sugar of most sodas and juices and 100 percent RDA of Vitamin C.
"I couldn't find one drink I would give my family—so I created one,” says Barth, who began experimenting with combinations of concentrates. "I had all my kids' friends coming over and asking 'for some more of that new drink. If the picky kid who likes to down cola and Kool-Aid went crazy over my drink, I had to market this."
To help encourage families not to use plastic bottles, which are often thrown away instead of recycled, Flavrz sells a branded 16-ounce glass bottle, which flavors an average of 30-40 servings and retails for $7.99. Based in Gloucester, Massachusetts, Flavrz sells its products through retailers in Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York, Vermont, and Virginia, as well as online.
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About the institute
The Glass Packaging Institute (GPI) is the trade association representing the North American glass container industry. Through GPI, glass container manufacturers speak with one voice to advocate industry standards, promote sound environmental policies and educate packaging professionals. GPI member companies manufacture glass containers for food, beverage, cosmetic and many other products. GPI also has associate members that represent a broad range of suppliers and closure manufacturers.
