More than 2000 “Ask for Glass” Since Campaign Launch
In less than two months nearly 2100 consumers have made their voices heard through the “Ask For Glass” campaign, making it one of fastest-growing social media efforts by the Glass Packaging Institute.
“The enthusiastic response to this campaign underscores the fact that there is pent up consumer demand for glass,” says Lynn Bragg, GPI President. “Our goal is to encourage consumers to turn this enthusiasm into action by asking the producers of their favorite brands to offer an option in glass. For instance, if a major brand offers an organic or natural version of their product in a can, jar or bottle, it only makes sense to offer that product in glass.”
To date, 65% of campaign followers are women between the ages of 18 and 44. They are predominantly from major metropolitan areas, including New York, Dallas, Los Angeles, Chicago, and Phoenix. About 1 in 7 have found the “Ask For Glass” Facebook page after visiting a brand page that was endorsed by “Ask For Glass” for using glass packaging for their products. Find out more
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About the institute
The Glass Packaging Institute (GPI) is the trade association representing the North American glass container industry. Through GPI, glass container manufacturers speak with one voice to advocate industry standards, promote sound environmental policies and educate packaging professionals. GPI member companies manufacture glass containers for food, beverage, cosmetic and many other products. GPI also has associate members that represent a broad range of suppliers and closure manufacturers.
