New PURE Glass Bottles Make for Easy Transport and Naturally Pure Taste
“If you give people a choice,” says Walt Himelstein, inventor of the PURE Glass Bottle, “99 percent will choose to drink out of glass. It’s been around for thousands of years and is the drinking material of choice.” But, according to Himelstein, “people don’t feel comfortable carrying it out of their house.” As a practicing environmental chemist for 23 years, Himelstein came up with a simple solution: the PURE Glass Bottle.
PURE Glass Bottles combine the purity of glass with a permanent clear, BPA-free, protective outer coating, for shatter and impact resistance. The coating is a proprietary plastisol approved for food contact, which Himelstein perfected working with coating manufacturers.
It’s portable for hot or cold beverages, reusable, and according to the PURE web site allows consumers to “enjoy the crisp, clean taste of your chosen beverage without the fear of leaching or contamination.” The PURE glass bottle is made from 20% recycled glass and is 100% recyclable, along with the coating. “It’s a natural product and people are looking for this,” says Himelstein.
Sales of the PURE glass bottle launched this month and can be purchased online. The product is being marketed to natural food stores, sports outlets, boutiques, hotels, and other large and small retailers. PURE bottles come in two sizes, the Traveler (17.5 oz.) and the Explorer (25 oz.).
“We’re sending a lot of samples right now, and the response I’m getting is that consumers are looking for a product like this,” says Himelstein. PURE glass bottles can also be produced with a private label, making them an extension of an organization’s green policies. Businesses, hotels, municipalities, schools and universities, and charitable organizations can personalize the PURE glass bottle with their logos and green messages. Learn more
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Made with organic fruit from California Wild Poppy Juice is sweetened with organic agave nectar and mixed with spices from around the world. The flavors include: Blood Orange Chili, Peppermint Lemonade, Plum Licorice, Peach Vanilla and Grapefruit Ginger. The bright colored juices are packaged in 10 oz. glass bottles with applied ceramic labeling.
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About the institute
The Glass Packaging Institute (GPI) is the trade association representing the North American glass container industry. Through GPI, glass container manufacturers speak with one voice to advocate industry standards, promote sound environmental policies and educate packaging professionals. GPI member companies manufacture glass containers for food, beverage, cosmetic and many other products. GPI also has associate members that represent a broad range of suppliers and closure manufacturers.
