O-I Flint Glass Helps Urleiten’s Spring Water Achieve a Premium Image
In a bid to convey "exclusivity," Austria’s Urleiten is packaging its Alpine spring water in a clear glass wine bottle to emphasize its premium quality. The new bottles are produced by O-I.
The design of the 750ml and 250ml containers, made in extra-flint glass, is reminiscent of a classic Bordeaux bottle. The long-necked container—an adapted version of one of O-I’s standard packages, with the original conical neck straightened—differentiates the brand among the competition.
“Working in close collaboration with Urleiten, we found a cost-effective yet exclusive packaging solution for a niche market with limited production volumes,” says Lars Moche of O-I’s German sales team. “This project demonstrates our versatility and skill in small series production.”
The bottle features a stylish label displaying a colored circle to highlight the “Urleiten” brand name, and has a screw cap closure, preserving the effervescence of the sparkling water inside. More
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About the institute
The Glass Packaging Institute (GPI) is the trade association representing the North American glass container industry. Through GPI, glass container manufacturers speak with one voice to advocate industry standards, promote sound environmental policies and educate packaging professionals. GPI member companies manufacture glass containers for food, beverage, cosmetic and many other products. GPI also has associate members that represent a broad range of suppliers and closure manufacturers.
