O-I Helps Carlsberg Update its Global Identity
In April, Danish brewer Carlsberg kicked off a revitalization of its global brand with a new “Club Bottle” produced by Owens-Illinois. As part of the new global re-branding, Carlsberg is changing its packaging across 140 markets. The new visual identity has been implemented using four design principles—bold, authentic, modern, and approachable—keeping in mind the new positioning.
In the new packaging, the Carlsberg logo has been changed from horizontal to vertical, to create a bigger shelf impact, and the Danish Royal Crown has been made simpler. It is the first major change to the logo since 1904. More
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Made with organic fruit from California Wild Poppy Juice is sweetened with organic agave nectar and mixed with spices from around the world. The flavors include: Blood Orange Chili, Peppermint Lemonade, Plum Licorice, Peach Vanilla and Grapefruit Ginger. The bright colored juices are packaged in 10 oz. glass bottles with applied ceramic labeling.
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About the institute
The Glass Packaging Institute (GPI) is the trade association representing the North American glass container industry. Through GPI, glass container manufacturers speak with one voice to advocate industry standards, promote sound environmental policies and educate packaging professionals. GPI member companies manufacture glass containers for food, beverage, cosmetic and many other products. GPI also has associate members that represent a broad range of suppliers and closure manufacturers.
