O-I Launches Glass is Life™ Global Campaign
Glass container manufacturer Owens-Illinois, Inc., has kicked off Glass Is Life™, a global marketing campaign designed to showcase the unique and unmatched qualities of glass packaging to build successful food and beverage brands.
“O-I’s extensive research shows a strong demand for glass among consumers, but the marketplace does not adequately reflect this interest. We aim to influence the food and beverage industry’s packaging decisions by showing the power of glass,” said Al Stroucken, Chairman and CEO of O-I.
CEOs, brand managers, environmentalists, designers, parents and others have rallied behind the campaign to share their passion for glass. These voices include environmentalist Celine Cousteau, granddaughter of Jacques Cousteau (photo above).
O-I’s Glass Is Life™ advertisements launch this month in 12 countries and seven languages. To view videos and images, or to join the glass conversation on Facebook and Twitter, visit www.GlassIsLife.com. More
related items
Tree-Inspired Design Wins Student Glass Packaging Competition
GPI and its Member Companies Submit Comments to Improve EPA's MSW Report
Congressman Reed Tours Anchor Glass Plant
Made with organic fruit from California Wild Poppy Juice is sweetened with organic agave nectar and mixed with spices from around the world. The flavors include: Blood Orange Chili, Peppermint Lemonade, Plum Licorice, Peach Vanilla and Grapefruit Ginger. The bright colored juices are packaged in 10 oz. glass bottles with applied ceramic labeling.
Use our Carbon Calculator to find out how much energy you can save by recycling your glass containers.
Order the Flexo Color Guide - Edition X »
About the institute
The Glass Packaging Institute (GPI) is the trade association representing the North American glass container industry. Through GPI, glass container manufacturers speak with one voice to advocate industry standards, promote sound environmental policies and educate packaging professionals. GPI member companies manufacture glass containers for food, beverage, cosmetic and many other products. GPI also has associate members that represent a broad range of suppliers and closure manufacturers.
