O-I Launches Pioneering Vortex® Bottle for Miller Lite
Owens-Illinois, Inc. (O-I) has introduced a new patent-pending Vortex® bottle, designed to differentiate the product on the shelf. It debuts in North America with MillerCoors’ Miller Lite beer. The innovation is seen as one of the most significant changes to the long-neck bottle since the introduction of the twist-off cap.
Manufactured using a proprietary internal embossing technology, the Vortex® bottle features specially designed grooves on the inside of the bottle’s neck. The exterior surface of the bottle remains smooth, allowing for easy labeling.
“A true marketplace differentiator, the Vortex® bottle exemplifies O-I’s innovation capabilities,” said Rich Crawford, president of O-I’s global glass operations. “We’re blending the art of package design and the science of glass to create innovative new packaging options to attract and deliver results for our customers.” More
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About the institute
The Glass Packaging Institute (GPI) is the trade association representing the North American glass container industry. Through GPI, glass container manufacturers speak with one voice to advocate industry standards, promote sound environmental policies and educate packaging professionals. GPI member companies manufacture glass containers for food, beverage, cosmetic and many other products. GPI also has associate members that represent a broad range of suppliers and closure manufacturers.
