O-I Receives IDEA Award for Vortex® Bottle
The Vortex® beer bottle from O-I, internally embossed with intertwining spirals that create a helix-like, three-dimensional effect on the bottle’s neck, is the first glass container in recent history to receive an IDEA (Industrial Design Excellence Award) from the Industrial Designers Society of America, referred to as the “Oscars of Design.”
Miller Coors brought the Vortex bottle to market in spring 2010 in a successful campaign for Miller Lite, and is credited with helping generate a 6 point trend improvement in Miller Lite’s bottle sales. “The Vortex® bottle demonstrates the value glass packaging and innovation can have on brand performance,” says Sean Seitzinger, vice president, marketing, O-I North America. More here and here
related items
Tree-Inspired Design Wins Student Glass Packaging Competition
GPI and its Member Companies Submit Comments to Improve EPA's MSW Report
Congressman Reed Tours Anchor Glass Plant
Made with organic fruit from California Wild Poppy Juice is sweetened with organic agave nectar and mixed with spices from around the world. The flavors include: Blood Orange Chili, Peppermint Lemonade, Plum Licorice, Peach Vanilla and Grapefruit Ginger. The bright colored juices are packaged in 10 oz. glass bottles with applied ceramic labeling.
Use our Carbon Calculator to find out how much energy you can save by recycling your glass containers.
Order the Flexo Color Guide - Edition X »
About the institute
The Glass Packaging Institute (GPI) is the trade association representing the North American glass container industry. Through GPI, glass container manufacturers speak with one voice to advocate industry standards, promote sound environmental policies and educate packaging professionals. GPI member companies manufacture glass containers for food, beverage, cosmetic and many other products. GPI also has associate members that represent a broad range of suppliers and closure manufacturers.
