O-I’s Black Glass Makes an Impression in Asia-Pacific Market
Owens-Illinois, Inc. has launched “black glass” in the Asia-Pacific market following research from Ipsos Australia that indicated consumers in the region had a preference for the color. In particular, focus group participants thought that black glass communicated a strong visual impact and a premium appearance. Beer in black glass was seen as a “high-end beverage,” making it more likely to appear in exclusive bars and restaurants.
“Australian consumers often assess a product first and foremost on its appearance and, in an overcrowded market, black glass has enabled us to create unique, premium-looking products that will appeal to people looking for something fresh,” said Steve Williams, Marketing Director for Independent Distillers Australia, which began using black glass for its new Three Kings brand of beer, cider, and ready to drink products.
Manufactured in Sydney, O-I’s new black glass beer bottles are commercially available in one design and two closure finishes. The bottles are 100% recyclable and provide a number of functional benefits, including good light and UV protection. More
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About the institute
The Glass Packaging Institute (GPI) is the trade association representing the North American glass container industry. Through GPI, glass container manufacturers speak with one voice to advocate industry standards, promote sound environmental policies and educate packaging professionals. GPI member companies manufacture glass containers for food, beverage, cosmetic and many other products. GPI also has associate members that represent a broad range of suppliers and closure manufacturers.
