R.W. Knudsen Kicks off 50th Anniversary by Raising a Glass…Bottle
Natural fruit beverage manufacturer R.W. Knudsen is celebrating its 50th anniversary in 2011 with a variety of customer promotions. It kicked off the celebration in November with a limited run of 5,000 specially designed commemorative 750-milliliter glass bottles of sparkling Concord grape juice, given away via the brand’s Facebook and Twitter pages.
A 50th anniversary consumer promotion will award a trip to Napa Valley to denote the brand’s beginnings at an organic grape orchard in nearby Paradise, CA. The promotion will be advertised at the retail level with specially marked neck hangers, a major digital advertising program, sampling events across the country and radio campaigns in San Francisco, Seattle, Denver, Chicago and Boston. Sweepstakes winners will be announced in the summer of 2011. More
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Made with organic fruit from California Wild Poppy Juice is sweetened with organic agave nectar and mixed with spices from around the world. The flavors include: Blood Orange Chili, Peppermint Lemonade, Plum Licorice, Peach Vanilla and Grapefruit Ginger. The bright colored juices are packaged in 10 oz. glass bottles with applied ceramic labeling.
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About the institute
The Glass Packaging Institute (GPI) is the trade association representing the North American glass container industry. Through GPI, glass container manufacturers speak with one voice to advocate industry standards, promote sound environmental policies and educate packaging professionals. GPI member companies manufacture glass containers for food, beverage, cosmetic and many other products. GPI also has associate members that represent a broad range of suppliers and closure manufacturers.
