SPC Project to Address Recycling Labels on Packaging Moves Ahead
The Sustainable Packaging Coalition, a project of the sustainability non-profit GreenBlue, has launched a “Labeling for Recovery Project” to address confusion and inconsistency around recycling messages and symbols on packaging. According to Anne Bedarf, Project Manager at SPC, “recovery-related messaging and iconography on packaging often give the erroneous impression that a package can be recycled everywhere.”
The SPC project intends to assist the packaging industry with a harmonized approach to meeting Federal Trade Commission guidelines, as well as an accurate understanding of the recyclability of packaging. “Our goals also include improving the transparency, reliability and completeness of recyclability claims, and to benchmark collection infrastructure,” says Bedarf.
The SPC has adopted the model of the OPRL U.K., a partnership between the British Retail Consortium and the government-supported organization WRAP. This voluntary label includes the material type as well as the current level of recyclability. Recyclability is calculated by merging current “access to recovery” data as well as working with manufacturers to collect data not yet available. For a package to meet FTC’s “widely recycled” designation, 60% of consumers must have access to recycle that material. The proposed label also includes the mobius loop.
A nationwide pilot test of the proposed labeling system design, working with interested Brand Owners and Retailers, is planned for early 2011. “We continue to outreach to government, materials-related trade organizations, and the local recycling community as well,” says Bedarf. More
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About the institute
The Glass Packaging Institute (GPI) is the trade association representing the North American glass container industry. Through GPI, glass container manufacturers speak with one voice to advocate industry standards, promote sound environmental policies and educate packaging professionals. GPI member companies manufacture glass containers for food, beverage, cosmetic and many other products. GPI also has associate members that represent a broad range of suppliers and closure manufacturers.
