Spear Puts a Label on “Ultimalt” Malt Drink
A new premium non-alcoholic malt drink has launched in the UK. Prevalent in Africa and the Caribbean, non-alcoholic malt drinks are gaining widespread popularity in the UK and parts of Europe. Ultimalt is the new face in the malt category and brand distributor Kato Enterprises claims it will take malt drinks to a new level.
The 330 ml amber glass bottle’s unique shape and Spear pressure-sensitive label make the package a standout. To achieve the desired look for the new product, Spear was on hand from design concept and label application. The finished pressure-sensitive label is created using a six-color screen/flexo combination. Printed on metalized film, the design is accentuated by semi-opaque colors to achieve an elegant metallic sheen.
“The highest quality brewing processes, the beautifully-engineered bespoke bottle, the elegant packaging, and last but certainly not least, a full malt flavor fortified with B vitamins for nourishing goodness,” says Kayode Toyinbo, Director of Kato Enterprises, Ltd., describing their new Ultimalt beverage. More
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About the institute
The Glass Packaging Institute (GPI) is the trade association representing the North American glass container industry. Through GPI, glass container manufacturers speak with one voice to advocate industry standards, promote sound environmental policies and educate packaging professionals. GPI member companies manufacture glass containers for food, beverage, cosmetic and many other products. GPI also has associate members that represent a broad range of suppliers and closure manufacturers.
