Survey Finds Australians Prefer Milk in Recyclable Glass Bottles

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A recent survey commissioned by O-I and conducted by Ipsos Australia shows 50% of all white-milk buyers and 51% of flavored-milk buyers find the concept of milk packaged in glass bottles appealing, with 42% of white-milk buyers saying they thought milk would taste better in glass. The survey also found 58% of plain-milk buyers said the fact glass could be recycled was a benefit and 46% of flavored-milk buyers said glass would keep milk colder for longer.

"For some time we have recognized there is a gap in the milk market in terms of the packaging available," said O-I Australia general manager Brian Slingsby. “Australians love a comeback and we expect to see the application of glass packaging across a number of milk brands in the near future.” In response to the research O-I has launched a 750ml glass bottle for the milk industry. More

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