Survey Finds “Easy to Recycle” Beverage Package Matters to Consumers
According to a recent BeveragePulse.com survey 94% of Americans are concerned about the long-term effects that their packaged beverage purchases and consumption have on the environment. The study also showed that recycling was most frequently cited (45%) by survey respondents as the most important environmental concern for packaged beverages.
“Our research shows that consumers think about the environment when they are making beverage purchases,” said Bob Falkenberg, founder of BeveragePulse.com and president of Alpharetta, Ga based Concept Catalyst. “Specifically, the findings indicate that consumers relate positively to packages that are easy to recycle. Beverage companies should start a full-court press on recycling.” More
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About the institute
The Glass Packaging Institute (GPI) is the trade association representing the North American glass container industry. Through GPI, glass container manufacturers speak with one voice to advocate industry standards, promote sound environmental policies and educate packaging professionals. GPI member companies manufacture glass containers for food, beverage, cosmetic and many other products. GPI also has associate members that represent a broad range of suppliers and closure manufacturers.
