Switch to Vitro Glass Bottle Sweetens Package Redesign
Honeydrop natural, honey-sweetened beverages, which launched in 2008, have converted to glass packaging for a facelift that aims to “break through the clutter, and connect with the natural beverage consumer,” according to Rochelle Martyn, founding partner of Monday Collective, which spearheaded the glass package redesign.
To position the brand as a premium product, Honeydrop Beverages switched from a PET bottle to a 14-oz custom glass bottle from Vitro Packaging that sports embossed bee designs at the top. Martyn notes that the bottle shape takes its cue from a milk bottle design, “which helps communicate Honeydrop’s natural positioning.” More
related items
Tree-Inspired Design Wins Student Glass Packaging Competition
GPI and its Member Companies Submit Comments to Improve EPA's MSW Report
Congressman Reed Tours Anchor Glass Plant
Made with organic fruit from California Wild Poppy Juice is sweetened with organic agave nectar and mixed with spices from around the world. The flavors include: Blood Orange Chili, Peppermint Lemonade, Plum Licorice, Peach Vanilla and Grapefruit Ginger. The bright colored juices are packaged in 10 oz. glass bottles with applied ceramic labeling.
Use our Carbon Calculator to find out how much energy you can save by recycling your glass containers.
Order the Flexo Color Guide - Edition X »
About the institute
The Glass Packaging Institute (GPI) is the trade association representing the North American glass container industry. Through GPI, glass container manufacturers speak with one voice to advocate industry standards, promote sound environmental policies and educate packaging professionals. GPI member companies manufacture glass containers for food, beverage, cosmetic and many other products. GPI also has associate members that represent a broad range of suppliers and closure manufacturers.
