The 411 on GPI’s Partnership with Earth911
On February 1, 2011, the Glass Packaging Institute launched its sponsorship of Earth911, the country’s leading clearinghouse of recycling information. The partnership allows GPI to have its own custom content on the Glass Section landing page of Earth911, as well as regular communications with Earth911 readers through relevant stories and news.
“Partnering with Earth911 will help GPI communicate more directly with consumers about the benefits of glass packaging and glass recycling,” said Joe Cattaneo, President of GPI. “We’re a trade association for a packaging supplier industry for well-known beverage, food, and home care product manufacturers. We normally promote to the trade, so this is a great opportunity to expand our ability to reach out to consumers as well.”
“Recycling is one of the most accessible, sustainable actions that the everyday person can take,” said Earth911 President Corey Lambrecht. “The support of the glass industry…demonstrates real product stewardship, leadership, and their firm commitment to reducing waste and reclaiming valuable materials by encouraging consumers to recycle as much, and as often, as they can.”
Earth911 gathers, distributes and analyzes localized recycling information to assist manufacturers, organizations, and consumers with product end-of-use solutions. Working to increase the recycling and disposal of consumer goods since 1991, Earth911’s services enhance and support companies’ responsible waste initiatives.
Through its innovative Recycling Directory, Earth911's network of thousands of local experts, who contribute recycling information for hundreds of products, make the directory the largest and most accurate in the nation, boasting more than 127,000 programs and locations that support over 740,000 recycling resources combined.
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About the institute
The Glass Packaging Institute (GPI) is the trade association representing the North American glass container industry. Through GPI, glass container manufacturers speak with one voice to advocate industry standards, promote sound environmental policies and educate packaging professionals. GPI member companies manufacture glass containers for food, beverage, cosmetic and many other products. GPI also has associate members that represent a broad range of suppliers and closure manufacturers.
