Vitro Manufactures Commemorative Glass Bottle for Tequila Herradura
Tequila Herradura has launched in Mexico and worldwide a new image to commemorate its 140th anniversary. The elegant and sophisticated glass bottle is supplied by Vitro. “We still produce Tequila Herradura with the same traditional processes that we’ve been using for 140 years,” says Randy McCann Santaella, President of Casa Herradura Brown-Forman. “The new bottle dignifies and honors the extraordinary quality of its contents. With the change in image we are improving the bottle’s outside without altering its unbeatable contents.”
The new tequila bottle is a square shape and eliminates a paper label to better appreciate its contents and how the decorative label is in the shape of a metal horseshoe. The black satin cap is decorated with a ribbon whose color indicates which presentation of tequila is in the bottle. “We are very pleased to be the suppliers of this important project for Tequila Herradura, a company recognized for its superior quality tequila, that, since 1870, has put Mexico’s name at the forefront of the industry around the world,” says Alfonso Gomez Palacio, President of Vitro’s Glass Containers business unit. More
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The Glass Packaging Institute (GPI) is the trade association representing the North American glass container industry. Through GPI, glass container manufacturers speak with one voice to advocate industry standards, promote sound environmental policies and educate packaging professionals. GPI member companies manufacture glass containers for food, beverage, cosmetic and many other products. GPI also has associate members that represent a broad range of suppliers and closure manufacturers.
