Luxury Closure Boosts Premium Appeal on Polaner Glass Jar
B&G Foods Inc. has introduced a new line of Polaner Fancy Fruit with Fiber All Natural Fruit Spreads that features a black twist closure to attract health-conscious consumers, and still remains in its signature 12-oz. glass jar, supplied by Anchor Glass.
The closures, supplied by CROWN Closures Americas, are printed with gold and white text that works with high-quality images of flowers and leaves to frame the product name. Product information is printed around the closure skirt in the same shade of gold to consistently relay the premium quality of the product from every angle.
"The closure is often the first thing a consumer sees when looking down at a product on the shelf, giving us a strategic opportunity to deliver brand messaging and distinguish ourselves in a very crowded category," explains Marvin Schwinder, marketing director for B&G Foods Inc. "That premium identity is carried through when the consumer takes the product home and hears the reassuring ‘pop' that guarantees safety and freshness." More
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Made with organic fruit from California Wild Poppy Juice is sweetened with organic agave nectar and mixed with spices from around the world. The flavors include: Blood Orange Chili, Peppermint Lemonade, Plum Licorice, Peach Vanilla and Grapefruit Ginger. The bright colored juices are packaged in 10 oz. glass bottles with applied ceramic labeling.
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About the institute
The Glass Packaging Institute (GPI) is the trade association representing the North American glass container industry. Through GPI, glass container manufacturers speak with one voice to advocate industry standards, promote sound environmental policies and educate packaging professionals. GPI member companies manufacture glass containers for food, beverage, cosmetic and many other products. GPI also has associate members that represent a broad range of suppliers and closure manufacturers.
