Recycle Glass YouTube Competition!
Utah State University Student Wins National Glass Recycling YouTube Video Competition!
Video Creates Awareness for Benefits of Glass Container Recycling; Launched with GPI’s Recycle Glass Week
Tyler Larson, a senior majoring in Broadcast Journalism at Utah State University, is the winner of the Glass Packaging Institute’s second-annual Recycle Glass Week university student YouTube video competition. GPI is launching the winning video, “One Choice [can make a difference]” during Recycle Glass Week, September 21st through 27th, a recycling awareness event.
“Overall, I hope my video will help make people more conscience of the choices they make—simple choices that can make such a large impact on the environment around us,” said Larson. “Glass recycling is a great example of what we all can do. Glass can be continually re-used and recycled without degrading. Sometimes it’s small things we do regularly that have the longest impact.”
Larson (Syracuse, UT) will graduate in 2010 with a major in Broadcast Journalism and a minor in Business Management. He is currently the photo editor for the university’s school paper, The Utah Statesman, and hopes to find a job as a photojournalist after graduation, using his experience to have a positive effect on the people, places, and environments he encounters. GPI will present Larson with a total cash prize of $2,000 for his contribution to creating awareness for the benefits of glass container recycling.
“Tyler’s video, ‘One Choice,’ reaffirms the message that ‘every bottle counts,’” said Joseph Cattaneo, president of the Glass Packaging Institute. “Every time you recycle a glass bottle or jar you help to minimize consumption of raw materials, lessen the demand for energy, and reduce greenhouse gas emissions. Recycling glass is one way you can make a difference.”
The winning video was shot using a dolly track to slowly move in on each scene for a stronger impact. According to Larson, “I wanted the viewers to feel like they were being sucked into the screen.” Larson continues, “Thank you GPI for giving me and other students the opportunity to participate in this good cause. I hope the video will be of some good use.”
GPI representatives scored submissions on originality and creativity (50%); communicating the ‘glass message’ (30%); and production technique and value (20%).
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About the institute
The Glass Packaging Institute (GPI) is the trade association representing the North American glass container industry. Through GPI, glass container manufacturers speak with one voice to advocate industry standards, promote sound environmental policies and educate packaging professionals. GPI member companies manufacture glass containers for food, beverage, cosmetic and many other products. GPI also has associate members that represent a broad range of suppliers and closure manufacturers.
