September 14, 2010 - Glass Packaging Institute Announces 2010 Clear Choice Awards Winners

News Release


FOR IMMEDIATE RELEASE
September 14, 2010

Contact: Kristen Taylor
Kristen@Lindberggrp.com
(703) 778 - 7644


Glass Packaging Institute Announces 2010 Clear Choice Awards Winners
Top 10 Package Designs of 2010 Showcase Innovation

Alexandria, Virginia, September 14, 2010 - The Glass Packaging Institute (GPI) named the winners of its 21st Annual Clear Choice Awards through a virtual event on the GPI website featuring video of the winners and photos of award-winning product designs (download photos at /press/cca10/, watch the video at http://www.youtube.com/watch?v=am5iGmqBuGw, and find more winner information at /learn-about-glass/clear-choice-awards/winners/2010-clear-choice-awards-win.html or /clear-choice-awards/).

“The winning package designs demonstrate that glass continues to be the ‘clear choice’ for consumers who want a package that provides a premium feel and also protects the products they are buying,” says Joseph Cattaneo, president of the Glass Packaging Institute. “Designing and packaging in glass for foods, beverages, and fragrances ensures your product has a competitive edge.”

“More consumers should know of the good work that is being done with glass packaging,” says Mark “Coach” Smallwood, Mid Atlantic Green Mission Specialist/Local Forager at Whole Foods and 2010 Clear Choice Awards judge.

This year’s Awards recognized 10 consumer product goods (CPG) companies and their achievements in expanding the frontiers of glass packaging design in the following categories: overall package design, beer, wine, food, carbonated beverage, non-carbonated beverage, organic food or beverage, distilled spirits, flavored alcoholic beverage (FAB), and cosmetics or fragrances.

The 2010 Clear Choice Awards winners include:


  • Overall Package Design - The Boston Beer Company for Samuel Adams Barrel Room Collection

  • Beer Category - Miller Lite for Miller Lite Vortex® bottle

  • Wine Category - Eight Arms Cellars for The Tentacle

  • Food Category - B&G Foods, Inc. for B&M Baked Beans “Beanpot”

  • Carbonated Beverage Category - Route 66 Sodas LLC for Route 66 Sodas

  • Non-Carbonated Beverage Category - Very Cherre™ by Old Orchard Brands, LLC for Very Cherre™ Montmorency Tart Cherry Juice

  • Organic Food or Beverage Category - Adina For Life, Inc. for Adina Holistics

  • Distilled Spirits Category - Proximo for The Kraken™ Black Spiced Rum

  • Flavored Alcoholic Beverage Category - DIAGEO for Smirnoff Premium Malt Mixed Drinks

  • Cosmetics or Fragrances Category - Bath and Body Works for Dancing Waters

All 2010 Clear Choice Awards winners will receive an award and benefit from industry-wide recognition and brand building media coverage. All 2010 winning products will be displayed at InterBev 2010 (September 22 - 24) in Orlando, FL, and at The Showcase of Packaging Innovations® at PACK EXPO International 2010 (October 31 - November 3) at McCormick Place in Chicago, IL.

Submissions for the 2010 Clear Choice Awards were judged on innovation (in container form and product category), package design (including container, label, and closure), and shelf impact. Judges included:
• Charlie DiGregorio, MSU School of Packaging
• Dan Matauch, Principal/Creative Director, Flowdesign, Inc.
• Dennis Young, CPP, Specialist, MSU School of Packaging
• Joe Pryweller, Managing Editor, Packaging Strategies
• Mark “Coach” Smallwood, Green Mission Specialist, Whole Foods
• Yousef Zaatar, VP Operations, Z International

Since 1989, the Clear Choice Awards has honored consumer product goods (CPG) manufacturers who expand the frontiers of glass packaging design by using glass containers in innovative ways. Sponsored by the Glass Packaging Institute, this is the only Awards program that recognizes the contribution glass packaging makes to the image and success of everyday products. From sparkling water to salsa, baby food to bottled fruit juices, beer to flavored rums, pasta sauce to pickles, the Clear Choice Awards are presented to products that triumph in glass.

The Glass Packaging Institute (GPI) is the trade association representing the North American glass container industry. Through GPI, glass container manufacturers speak with one voice to advocate industry standards, promote sound environmental policies and educate packaging professionals. www.gpi.org

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