GPI Names New Chairman of The Board
The Glass Packaging Institute is pleased to announce that Joseph R. Grewe, President and CEO of Verallia North America, has been named Chairman of its Board of Trustees. Mr. Grewe succeeds Rich Crawford, Chief Technology & Operations Officer at O-I, who is stepping down from the board after a successful tenure as Chairman. Miguel Escobar will serve as O-I's new representative on the board. The announcement was made at GPI's Annual Meeting in Las Vegas, NV on November 7.
Additionally, associate member Bill Breunig of FMC Corporation is joining the GPI Board of Trustees, succeeding Scott Schreiber of OCI Chemical Corporation. For 2012, the Board of Trustees will also include members Jim Fredlake of Anchor Glass, John Gallo of Gallo Glass, Peter Leone of Leone Industries, Deon Van As of MillerCoors, John T Shaddox of Vitro Packaging and associate member Bill Waltz of Strategic Materials. |
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American Idol's Top 11 spread the word about plastic pollution
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See why thousands are asking for glass! Make your voice heard! | |
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Tree-Inspired Design Wins Student Glass Packaging Competition
  The first place winner of GPI's 2010/2011 Glass Packaging Design Competition at Michigan State University School of Packaging is the student team of Evan Klug, Dean Rigoni, Alex Shuert, and Sarah Waterson for their Nature's Sun glass beverage packaging.
The winning team incorporated a tree design to create a unique glass package for an organic apple or orange juice. The competition among nearly 50 student teams of four is the 5th glass bottle design competition at MSU. According to their entry, "the most important feature of this product is the glass itself. Choosing glass allows us to design a product that has more options." The clear glass bottle, 100% recyclability, and custom shape give the brand shelf advantage. "Overall, we believe our product will excite the consumer as soon as they see it on the shelf. It's fun, innovative, and eco-friendly." Read More.
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Social Media Helps Glass Packaging Make Inroads with New Audiences
Recently, many Consumer Packaged Goods (CPG) companies have married social media with glass packaging to either reinvigorate a brand or to unveil a new product launch. One of the best-known campaigns is Perrier's Le Club Perrier, which launched in early 2010 with a series of music videos on YouTube that feature the brand's hallmark glass bottle. The campaign, which was pushed
out primarily through Facebook and Twitter, has generated nearly 11.5 million views.
This Fall, Heinz has turned to social media to launch its new gourmet ketchup offering, Heinz Ketchup with Balsamic Venaigrette. Featured in the original 14-ounce octagon glass bottle that helped make Heinz ketchup famous, the new product offering is exclusively available through Facebook until December, when it will be made available through retailers.
"We're starting on Facebook first for our most avid fans," said Noel Geoffroy, the vice president for United STates retail brands at H.J.Heinz, which is based in Pittsburgh.
Another trend that has occurred in social media is "crowd sourcing." Similar in concept to the "wiki" model, "crowd sourcing" is really a grassroots movement that uses social media to gather information. The process is currently being used for Mexican Coca-Cola or MexiCoke, where consumers are using a Google iFrames map to identify locations across the United States where MexiCoke is available. Using cane sugar instead of corn syrup and the iconic Coca-Cola contour glass bottle, MexiCoke has gained a strong following in the United States and distributors to have made it more widely available at a variety of retailers in more recent years, as a result.
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Oklahoma Lawmakers Consider Beverage Container Deposit Program
Following an investigative study, the Oklahoma State House of Representatives announced that creating a state recycling program allowing Oklahomans to redeem beverage bottles when returned for recycling could have a significant impact on litter and jobs in the state.
"It appears passage of a 'bottle bill' in Oklahoma could create an incentive for people to recycle bottles instead of putting them in the trash, aiding existing industry in our state while also reducing litter," said state Rep. Mark McCullough (R), who requested the study. Oklahoma has three glass container manufacturing plants which would benefit from a more robust recycling program. More and "Earth Talk" on container laws
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Glass News Round-Up
In honor of America Recycles Day, Rep. Bill Flores (R - Texas) issues a statement on the House floor describing the environmental benefits of recycling glass bottles and how glass recycling-and all recycling-creates American jobs.
Glass container manufacturer O-I announced that its Glass Is Life™ campaign received the 2011 BtoB magazine award for Best Integrated Campaign. Glass Is Life™is O-I's first-ever global advertising initiative designed to showcase the unmatched qualities of glass packaging. More
Anchor Glass Container and eCullet take the spotlight in the Minneapolis, MN KARE 11 news feature, which shows how glass bottles are recycled back into new containers in the Twin Cities. See the story.
Bennu Glass has secured financing and permits to reopen the Kalama wine bottle factory. They will begin hiring about 100 full-time workers in January, and expect to go into production in July. More
Game day tailgate recycling, including glass containers, launches at Philadelphia Eagles home games. The "Recycle A Lot" program is an initiative of the Pennsylvania Resources Council. More
Americans generated about 250 million tons of trash and recycled/composted nearly 85 million tons, for a 34% recycling rate. In 2010, over 41% of glass beer and soft drink bottles were recycled, nearly 25% of wine and liquor bottles, and 33.4% of all glass containers.
MIT has enlisted the Greenbean Recycling Machine, "Zoe," to take recycling to the next level. Feed Zoe a glass bottle and get your deposit refund, learn the energy benefits of recycling, and then share it all on your Facebook page. Oh, and a notification when the machine is full. Plans are to expand Zoe to colleges around the U.S.
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