During the last three years, consumer interest in organic food has jumped 5%, according to a recent national survey of shoppers, compared to a similar survey conducted in 2006.




Survey comparisons show a growing trend of younger consumers expressing even more of an interest in organic foods when compared to the total population of shoppers. The survey found 57.8% of shoppers, ages 18 to 34, purchased organic food, while 38% of shoppers, ages 55 and older, purchased organic foods sometime during the year.

According to an analysis by researchers at the University of Oklahoma, most health concerned organic shoppers believe glass keeps the true flavor, taste and purity of a food product.

Glass continued to be the first choice of the organic shopper by wide margins for:

When it came to which packaging was best for the environment, glass was once again the primary choice. Researchers report a trend towards glass packaging as the first choice of consumers who say they care about the environment and their individual and family health.
















Survey conducted by telephone on April 14, 2009, by Newton Marketing Research, Norman Oklahoma, in conjunction with Professor Doyle Yoon, PhD Gaylord College of Journalism and Mass Communications, University of Oklahoma, with a Margin of error of +/- 3.7%.


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