98% of American wine consumers with a preference prefer wine packaged in traditional glass bottles… reaching nearly 100% for younger wine consumers, ages 21 to 35.
2009 national survey findings show wine has emerged as a recognized part of everyday life, with nearly 80% of wine consumers saying wine is part of a healthy lifestyle.
Consumers recognize the safety and purity of glass containers.
Wine drinkers of all ages and regions in the nation believe glass bottles are the healthiest way to package wine (98.1%) and keep the taste of wine pure (79.8%).
Overall, American wine lovers prefer glass because they see it as not only the healthiest form of packaging but also the best for preserving flavor (95.3 %), and best for keeping wine fresh (94.1 %).
Consumers know they can trust glass, partly because of its 3,000-year history. Glass is the “gold standard for purity and the environment,” according to the European Environment Agency, the EU’s version of the U.S. EPA, and is the only container in the U.S. to be “generally recognized as safe” by the FDA.
Buying wine in glass bottles ensures consumers get what they pay for—wine, without additional byproducts from the packaging. Glass containers are the only food and beverage packaging that do not use a plastic liner. And, wine bottles can be recycled again and again without loss of purity or quality.
Nearly three-quarters of American wine drinkers expressing an opinion (73.2%) believe glass is the best material for recycling vs. bag-in-a-box at 4.8%.
Survey conducted by telephone on April 14, 2009, by Newton Marketing Research, Norman Oklahoma, in conjunction with Professor Doyle Yoon, PhD Gaylord College of Journalism and Mass Communications, University of Oklahoma, with a Margin of error of +/- 3.7%.
Download the the PDF brochure
Food & Vine Inc, makers of Salute Santé!® fine products have done it again – breaking from the norm to create an exciting new beverage, unlike any other. This refreshing vineyard grape juice is made to satisfy a sophisticated palette that stimulates the appetite while offering a clean, fresh taste. It is available in 375 mL and 750 mL green glass bottles featuring green grape-hued cut and stack labeling.
Order the Flexo Color Guide - Edition X »
Use our Carbon Calculator to find out how much energy you can save by recycling your glass containers.
About the institute
The Glass Packaging Institute (GPI) is the trade association representing the North American glass container industry. Through GPI, glass container manufacturers speak with one voice to advocate industry standards, promote sound environmental policies and educate packaging professionals. GPI member companies manufacture glass containers for food, beverage, cosmetic and many other products. GPI also has associate members that represent a broad range of suppliers and closure manufacturers.
