2016 Clear Choice Awards Winners
Since 1989, the Clear Choice Awards has honored consumer product goods manufacturers who find unique ways to use glass packaging to tell the story of their brand, create glass containers that stand out on the shelf, and feature innovative designs.
The Glass Packaging Institute (GPI) announced the winners of its 2016 Clear Choice Awards at the Packaging That Sells Conference in Chicago. This year, seven brands were recognized for packaging that triumphs in glass. The 2017 Call for Entries opened on March 28th and the Call for Entries has been extended to Tuesday, August 22nd - more information on how to submit can be found here.
The winning glass containers were selected by an independent panel of food & beverage packaging professionals, including Ethan Fixell, beer, wine and spirits journalist; Tom Bobak, Editor-In-Chief, American Craft Beer; and Denise Purcell, Head of Content, Specialty Food Association.
Product Category: Beer and Cider
Product: Goose Island Bourbon County Stout
Company: Goose Island Brewery
Glass Manufacturer: Owens-Illinois, Inc.
Packaging Inspiration: Goose Island was looking for a unique shape that would grab consumers’ attention and highlight its premium brand. This bottle sets the stage for the type of beer it holds -- big, bold, premium flavor. Made only once a year, consumers wait for this beer to be released in hopes of being able to get the glass bottle in their hands before they are gone.
Product Category: Wine
Product: Maestro 50th Anniversary
Company: Constellation Brands
Glass Manufacturer: Ardagh Group
Packaging Inspiration: When creating Maestro for the winery’s 50th Anniversary, inspiration came from a memory of Robert Mondavi. To celebrate the opening of the To Kalon Cellar in 2000, Robert Mondavi commissioned a special piece of music. At the gala, when the orchestra began to play, he took the baton and began conducting. That event inspired a truly magnificent glass bottle with a brilliant gold label that showcases Robert Mondavi as the maestro of the winery.
Product Category: Spirits
Product: Wild Turkey Master’s Keep
Company: Gruppo Campari
Glass Manufacturer: Owens-Illinois, Inc.
Packaging Inspiration: This glass package is truly inspired by the quality of bourbon it contains. As a limited edition, special release Ultra-premium bourbon, Master’s Keep represents a new facet of the Wild Turkey brand. The package had to be as distinctive and memorable as the bourbon – and it succeeds.
Product Category: Non-Alcoholic Beverage
Product: Argo Tea
Company: Argo Tea
Glass Manufacturer: Owens-Illinois, Inc.
Packaging Inspiration: This glass packaging reimagines an iconic design to help Argo Tea stand out in a popular category. The result is a unique concave shape that was developed to fit perfectly into the hands of consumers. Holding a glass bottle of Argo Tea feels special and premium.
Product Category: Food
Product: Sir Kensington’s Organic Mayonnaise
Company: Kensington & Sons
Glass Manufacturer: Ardagh Group
Packaging Inspiration: Kensington & Sons was inspired to introduce a premium alternative for its condiments’ packaging. The company takes pride in using simple, high-quality ingredients, and this pure glass jar provides the perfect package to maintain the freshness of its organic mayonnaise.
Product Category: Cosmetics, Fragrances & Other
Product: Estee Lauder Advanced Night Repair
Company: Estee Lauder Companies
Glass Manufacturer: Vitro Packaging
Packaging Inspiration: When Advanced Night Repair is mentioned, the first thing that comes to mind is luxury. The package has to be on the same page as what luxury means: transparency, elegance, pureness. This glass bottle lines up exactly with consumers expectations for Advanced Night Repair.
Product Category: Newcomer to Glass Packaging (Including Reversions)
Product: Crazy Mountain Brewing Company
Company: Crazy Mountain Brewing Company
Glass Manufacturer: Owens-Illinois, Inc.
Packaging Inspiration: Since 2010, Crazy Mountain has consistently brewed craft beer with the finest ingredients. As the Vail Valley’s first production brewery, Crazy Mountain was a pioneer of the craft beer industry in the heart of the Colorado Rocky Mountains. This glass bottle perfectly captures the look and feel of sub-alpine trees found in the mountains of Colorado for a special brand presentation that truly says “Crazy Mountain.”
See the latest winners of the Clear Choice Awards
