2017 Clear Choice Awards Winners
The Glass Packaging Institute (GPI) announces the winners of its 2017 Clear Choice Awards, recognizing the country’s top brands and manufacturers that create first-rate designs to shape powerful brand experiences. The eight winners were recognized during a ceremony at the national Packaging That Sells Conference in Chicago.
The winning glass containers were selected by an independent panel of food and beverage packaging professionals, including Tom Bobak, Founder & Editor-in-Chief, American Craft Beer; Peter Chamberlain, Associate Director, Myron E. Ullman Jr. School of Design, University of Cincinnati; Geoff Kleinman, Editor, DrinkSpirits.com; and Denise Purcell, Head of Content for the Specialty Food Association.
Product Category: Beer and Cider
Product: Coolcumber
Company: Wicked Weed Brewing
Glass Manufacturer: Ardagh Group
Coolcumber captures the taste of summer in a bottle. This 500ml glass bottle with crown closure seals in the fresh, fruity taste of basil and cucumber. A custom-built packaging design communicates a forward-thinking, ingredients-focused brand with a bottle shape, embossing, and artwork that also recognizes consumers “drink first with their eyes.”
Product Category: Wine
Product: Robert Mondavi Private Selection
Company: Constellation Brands
Glass Manufacturer: Ardagh Group
A signature bottle design for the Robert Mondavi Private Selection emulates the confidence and trust consumers expect from a brand of its caliber, while also enhancing the in-hand feel and quality of the package. The final design, with broad shoulders, tapered shape and innovative label dieline, makes this premium glass bottle stand out as something substantive and elevated.
Product Category: Spirits
Product: Wild Turkey Rare Breed
Company: Gruppo Campari
Glass Manufacturer: O-I
Wild Turkey’s new bottle design features a fresh, contemporary glass package with clear references to its history, including a classically shaped finish and soft, but generous, push-up. The clean glass geometry and signature embossing shows off this ‘rare breed’ Wild Turkey bourbon and its premium appeal.
Product Category: Flavored Alcoholic Beverage
Product: SpikedSeltzer
Company: Boathouse Beverage LLC
Glass Manufacturer: Ardagh Group
SpikedSeltzer is a category-creating alcoholic beverage, and the 12oz. flint (clear) glass bottles are a natural fit for a premium look and feel – with the transparency to match the clean ingredients inside. Glass moulds allow for embossed waves, highlighting the nautical feel, and adding a beautiful and tactile aspect to the package. The bottle also has an element of personalization as the crown features quotations under the cap.
Product Category: Non-Alcoholic Beverage
Product: Crazy Water CompanyCompany: Crazy Water
Glass Manufacturer: O-I
Bottled since 1881, the new Crazy Water glass package blends the nostalgia of the Crazy Water Days with more modern demands. The packaging is also a little bit Crazy without taking away from its medicinal roots. Embossed in the glass is "Infused by Mother Nature," the marketing difference between Crazy Water, an all-natural mineral water bottled in Texas, and most other bottled waters.
Product Category: Food
Product: Ball® Sharing Jars
Company: Newell Brands
Glass Manufacturer: Ardagh Group
The Ball@ Sharing Jar is inspired by the passion of canners to share what they preserve. The twist is a modern design that's not just suitable for canning, but perfect for gifting and storing. The new glass bottle shape allows for better views of what's in the jar and makes it easy to tie a bow at the top.
Product Category: Cosmetics, Fragrances & Other
Product: Josie Maran Argan Reserve
Company: Josie Maran
Glass Manufacturer: Vitro
Josie Maran Argan Reserve is a special limited-edition, concentrated treatment that nurtures and enhances skin clarity, texture, hydration and resiliency. Each glass bottle is hand signed and hand numbered, representing the unique quality of this special skin transforming product.
Product Category: Newcomer to Glass Packaging (Including Reversions)
Product: Oui by Yoplait
Company: General Mills
Glass Manufacturer: O-I
The U.S. introduction of Oui by Yoplait yogurt was inspired by traditional French yogurt, which is finished in small glass pots and sealed with foil. Glass is the only package type that protects the delicate product texture necessary for this style of yogurt. The glass jar also allows consumers to see the color and layers of the product inside, setting it apart from traditional yogurt containers, and creating a unique consumer experience.
See the latest winners of the Clear Choice Awards
