Glass Packaging Institute Announces 2012 Clear Choice Award Winners
ALEXANDRIA, Va., – The Glass Packaging Institute (GPI) today announced the winners of its 2012 Clear Choice Awards. This year, eight consumer product goods companies were recognized for their achievements in creating innovative glass packages with shelf impact.
Entries were judged on innovation, package design (including container label and closure), and consumer appeal. While there are eight specific product categories, Skinnygirl Vodka, made by Beam Global Wine and Spirits Inc., was named the overall winner by a panel of independent judges.
The glass container for Skinnygirl Vodka is manufactured by Vitro.
The specific category winners are: Beer Category Product: Bud Light Platinum Company: Anheuser-Busch
InBev Glass Manufacturer: Verallia North America Wine Category Product: WindRacer 2010 Russian River Valley Pinot Noir Company: Jackson Family Wines Glass Manufacturer: Verallia North America Distilled Spirits Category (tie) Product: Frïs Vodka Company: Pernod-Ricard
Glass Manufacturer: Verallia North America Product: Woodford Reserve® Master’s Collection New Cask Rye Company: Brown-Forman Glass Manufacturer: Owens-Illinois
Flavored Alcoholic Beverage Category Product: Skinnygirl Vodka with Natural Flavors Company: Beam Global Wine and Spirits Inc. Glass Manufacturer: Vitro
North America Food Category Product: Grandma Hoerner’s All Natural Pecan Pie Filling Company: Grandma Hoerner’s Foods Glass Manufacturer: Ardagh Group
Non-Carbonated Beverage Category Product: Honeydrop Company: Honeydrop Beverages Glass Manufacturer: Vitro
Carbonated Beverage Category Product: Boylan Premium Soda Company: Boylan Bottling Co.
Glass Manufacturer: Owens-Illinois Fragrance/Cosmetics/Other Category Product: “A” is for Aldo Company: ALDO GROUP Glass Manufacturer: Vitro
The panel of judges included a packaging design expert from Michigan State University, a reporter from Beverage World magazine and a manager of a Trader Joe’s store. In addition, Frïs Vodka was selected as the winner of the People’s Choice Competition. Voting for this selection was conducted over a one-week period on GPI’s Facebook page (www.facebook.com/ChooseGlass). “The entries for this year’s Clear Choice Awards showcased a trend in the artistry and value-add that glass packaging provides to the consumer,” said Lynn Bragg, President of the GPI.” “Nothing communicates purity, quality and value to consumers like a well-designed glass package.” This year’s winners typify why so many high-end products are packaged in glass. Numerous food, beverage and fragrance companies recognize that glass is the optimal packaging choice because it preserves the integrity of their products, while also being 100% and endlessly recyclable.
The 2012 Clear Choice Awards winners receive benefit from industry-wide recognition and brandbuilding promotion. The winning products are also on display at PACK EXPO, a leading industry trade show currently happening in Chicago. Images of the winning products can be found at GPI.org.
About GPI On behalf of the North American glass container manufacturers, the Glass Packaging Institute promotes glass as the optimal packaging choice, advances environmental and recycling policies, advocates industry standards and educates packaging professionals. GPI member companies manufacture glass containers for food, beverage, cosmetic and many other products. GPI associate members represent a broad range of suppliers to the industry.