Since 1989, the Clear Choice Awards has honored consumer product goods manufacturers who find noteworthy ways to use glass packaging to tell the story of their brand, create glass packaging designs that stand out from others, and help brands meet their sustainability goals.
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Submit your entry, here, today!
2027 Call for Entry
The Glass Packaging Institute (GPI) is now accepting submissions for the 2027 Clear Choice Awards!
Make Your Mark!
The Clear Choice Awards recognize brands that take glass packaging beyond the ordinary.
Winners join an elite group of brands that use glass packaging to elevate brand storytelling, stand out on shelf, and demonstrate leadership in innovation and sustainability.
Your glass packaging tells your brand’s story. When design, function, and sustainability come together, glass becomes a powerful differentiator. The Clear Choice Awards spotlight those brands that push creative boundaries and set new standards in glass packaging design.
Winning entries receive visibility across GPI digital channels and industry platforms, reaching professionals, media, and customers who value exceptional glass packaging
Judging Criteria
A panel of industry experts will evaluate entries based on:
- Innovation: creativity in container function, material or aesthetic
- Design: eye catching detail that draws attention
- Shelf Impact: strong shelf presence that makes your product unmissable
- Brand Inspiration: your product or brand tells a story that connects with consumers
Eligibility
Submissions must be :
- New products commercially available in North America during 2025–2026
- Use glass containers manufactured in North America
- Fit within one of the product categories listed below
Product Categories:
Enter your product(s) in any of these categories:
- Beer, Cider & Malt Based Beverages
- Non-Alcoholic Beverages
- Wine
- Spirits
- Spirits-Based RTD/RTP
- Food/Dietary Supplements
- Cosmetics/Fragrances
- NEW! Historic Bottle Reissued
- *Sustainability & Innovation
- **Global Member Company
Submission & Deadline
Entries are accepted on a rolling basis through Friday, December 18, 2026.
Submissions require completion of the online entry form.
Brands may ship filled or empty bottle samples to:
Glass Packaging Institute
4700 Eisenhower Avenue, Suite E4
Alexandria, VA 22304
Entry fees:
- Free for GPI members
- $125 for non-members
Award Announcements
Winners will be announced in 2027 and showcased across GPI digital and print platforms.
Questions
Inquiries may be directed to ldaoud@gpi.org.
Previous Winners
View the 2025 Clear Choice Award winners here.
Apply Now
Submit your 2027 Clear Choice Award entries here.