Glass Packaging Institute Announces Call for Submissions for 2027 Clear Choice Awards
FOR IMMEDIATE RELEASE
Tim Wright
tim@thecyphersagency.com
Glass Packaging Institute Announces Call for Submissions for 2027 Clear Choice Awards
New category highlights historic glass bottles revived for modern brands
Arlington, Va. — February 5, 2026— The Glass Packaging Institute (GPI) today announced the official call for submissions for the 2027 Clear Choice Awards, the premier recognition program honoring outstanding glass packaging design in North America.
Since 1989, the Clear Choice Awards have celebrated brands that use glass packaging to elevate product quality, strengthen brand storytelling and support sustainability goals. The awards recognize glass as both a design medium and a circular packaging solution, highlighting how thoughtful packaging choices can build consumer trust and long-term value.
New for 2027, GPI has introduced the Historic Bottle Reissued category, recognizing brands that thoughtfully revive and reuse legacy glass bottle designs. This category highlights how heritage packaging can be reintroduced in ways that honor craftsmanship, reinforce brand identity, and support reuse and circularity.
“Glass has always been about more than packaging, it’s about quality, trust and longevity,” said Scott DeFife, President of the Glass Packaging Institute. “The Clear Choice Awards spotlight brands that understand the role packaging plays in storytelling and sustainability. This year’s Historic Bottle Reissued category is a great example of how glass connects the past, present and future.”
Eligible products for the 2027 Clear Choice Awards must be new products commercially available in North America during 2025–2026 and fall within one of the official award categories:
- Beer, Cider & Malt Based Beverages
- Non-Alcoholic Beverages
- Wine
- Spirits
- Spirits-Based RTD/RTP
- Food/Dietary Supplements
- Cosmetics/Fragrances
- Historic Bottle Reissued – New!
- Sustainability & Innovation
- Global Member Company (Only current GPI association members are eligible to enter the Global Member Container category.)
Entries will be evaluated by a panel of expert judges who will evaluate submissions based on:
- Innovation: Creativity in function, materials or aesthetic
- Design: Attention-grabbing visual detail
- Shelf Impact: Distinctive presence in the retail environment
- Brand Inspiration: Strength of the product story and consumer connection
Entries should be submitted online via the GPI submission form and filled or empty bottle samples for judging must be sent by mail to GPI’s headquarters. Entries will be accepted on a rolling basis through Friday, Dec. 18, 2026. Entry is free for GPI members and $125 for non-members.
Winners of the 2027 Clear Choice Awards will be announced in 2027 and featured in digital and print media, as well as highlighted across GPI’s social media platforms.
For questions, contact ldaoud@gpi.org. For more information on the Glass Packaging Institute, please visit www.gpi.org.
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About the Glass Packaging Institute
Founded in 1919 as the Glass Container Association of America, the Glass Packaging Institute (GPI) is the trade association representing the North American glass container industry. On behalf of glass container manufacturers, GPI promotes glass as the optimal packaging choice, advances environmental and recycling policies, advocates industry standards, and educates packaging professionals. Follow GPI on X, Facebook, Instagram and LinkedIn for updates on all things glass. Learn more at www.gpi.org.